SearchCap: Google Magazine Ad Format, India Investigates Google & Bing Encourages Schema Markup

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • With New GDN Ad Format, Text Ads Will Compete In Display Auctions Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is that text ads on the Google Display […]
  • MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live! Search Engine Land parent company Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, which will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can transform your marketing operations. Register now & save $300!
  • India Opens Second Google Antitrust Investigation Over AdWords Google is in the midst of an antitrust, anti-competition investigation in India. Not long ago, the company was fined by the Competition Commission of India (CCI) for not cooperating in that investigation: “not providing information and documents required.” Now a separate anti-competition investigation has been opened with the CCI. In that investigation an individual, Vishal Gupta, has […]
  • Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling The floodgates have opened. According to a Reuters story, following Tuesday’s European Court ruling establishing a Europe-wide “right to be forgotten” (RTF), Google is preparing for an anticipated “flood” of removal requests across the 28 country jurisdiction. The ruling provided a right to individuals to request (and ultimately compel) removal of unflattering or undesired information about […]
  • Were You Really Hit By A Search Engine Penalty, Or Is It Something Else? Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are using algorithm updates such as Panda or Penguin […]
  • 7 Conversion Rate Truths That Will Change Your Landing Page Strategy Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting line spacing, repositioning buttons, playing with fonts and colors – all of […]
  • Bing: Adding Markup & Schema Is “Worth” It For Search Engines Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content more clearly.” Why? Duane explained that […]

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