Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline. This is intended for anyone without a data connection or with a weak or inconsistent one. […]
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context.
What is app indexing, and how is it relevant to you? Columnist Neil Patel explains.
Columnist Larry Kim debunks common misconceptions about best practices for paid search ads, then explains what you should be doing instead to really boost your conversion rates.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SEM / Paid Search
The post SearchCap: Google Maps Offline, App Indexing & Structured Data appeared first on Search Engine Land.