Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A self-service tool to fix errors, add custom labels and more right in Merchant Center.
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
Company says high-res image search results have harmed traffic and revenues.
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas! This year’s topics include: SEO […]
In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […]
Local & Maps
SEM / Paid Search
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