Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1.
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
Has Google really rolled out the mobile friendly update? As of now, very few signs say so but it might have just started about an hour ago.
Want to understand how Bing ranks and shows data on images within Bing Image search?
Google’s desktop search results can be jazzed up with Emoji characters, at least for now.
Columnist Matthew Barby shares this handy primer on local search engine optimization.
Today’s Google Doodle serves up a search results page with an animal-themed personality quiz from EarthDay.org.
Local & Maps
SEM / Paid Search
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