Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.
You can now read book previews directly on your smartphone from Google search.
As an early leader of disability rights, Roberts co-founded World Institute on Disability, the nonprofit organization focused on disability policy, research and consulting.
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