Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.
Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.
Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations […]
Local & Maps
SEM / Paid Search
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