Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
Bing Ads is actively working on building out its audience targeting capabilities.
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand […]
SEM / Paid Search
The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.