Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Updates make it possible to launch apps from the search results page, enable a “Privacy Search” mode, view video snippets inline and more.
Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Company argued Guardian and Yelp got more direct traffic than they actually do.
The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help.
Here are two new Google user interface tests, one is a redesign of the mobile results and the second is a query refinement box.
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation.
Will Google drop the search tools filters in the near future? We are down to 2 filters from 9 filters two years ago.
After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.
Local & Maps
SEM / Paid Search
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