Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
Advertisers can create and edit Gmail ads and more in version 11.6.
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Local & Maps
SEM / Paid Search