Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As Google continues to build out the new UI, more advertisers are getting access.
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
The 3D printer worked in outer space, and the Majestic Landscape was printed at the International Space Station. Out of this world!
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. The report has been […]
SEM / Paid Search
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