SearchCap: Google Panda 4.0 Live, Payday Loan Algo Released & Bing Ads Location Reports

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show […]
  • Google Begins Rolling Out Panda 4.0 Now Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]
  • Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries” Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us: Over the weekend we began rolling out a new algorithmic update. The update was neither […]
  • New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI. Aptly named, the “Geo location (New version)” report includes two […]
  • Founder: OpenStreetMap Already As Good Or Better Than Google Maps Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based mobile ad network Thinknear. Not long ago […]
  • Google Maps For iOS Brings “Smoother” & “Faster” Street View Controls Google has released a small update to their Google Maps App. The specific update to version 3.1.0 of this app reads: Smoother, faster transitions when you move through Street View Street View imagery is a huge part of directions and navigation for Google Maps users both on mobile devices and desktop. Previously, the street view […]
  • Shopper FOMO – What Is It & Are You Dealing With It Appropriately? FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment […]
  • Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]
  • Mary Anning Google Logo Marks Life Of Famous Paleontologist Born Over 200 Years Ago Google continues its roll to celebrate the women who have shaped our world, with today’s Google logo recognizing one of the world’s leading paleontologist Mary Anning. The animated illustration depicts Anning uncovering dinosaur fossils shaped to resemble the Google logo. Born on this date in 1799, Anning began hunting fossils at a young age in […]

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