SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • An AdWords Script To Make Exact Match, Well…Exact

    Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a semantic difference between singular and plural […]

  • User-Centered SEO: Creating Long-Term Value

    CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that are willing to […]

  • Calculating The Risk Of Search Engine Spam

    Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO.

  • Udi Manber Moves To YouTube As Head Of Search

    Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google spokesperson confirmed Manber’s move with us, saying via email: I can […]

  • Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?

    Google began rolling out Panda 4.1 last week into this week but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest losers are sites in the games, lyrics and some […]

  • Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO

    You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.

  • Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners

    This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and […]

  • World War II, Communism Subtext In Right To Be Forgotten

    From an American legal perspective, the recently established European Right to Be Forgotten (RTBF) is a disaster. It’s a confusing, vague, impractical and possibly even dangerous decision. But from a European historical perspective, it makes considerable sense. The different histories of the U.S. and Europe in the 20th Century have shaped different attitudes and rules […]

  • Google Marks How Big Its Grown With Animated 16th Birthday Logo

    Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By 1998, “BackRub” had become Google, with Sun co-founder Andy Bechtolsheim offering […]

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