Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
December desktop search rankings from comScore came out yesterday. Bing gained slightly versus November; most others are off a fraction of a point. Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s at 21.1 percent. […]
Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.
Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Penguin Awareness Day: Source: Google+ The Google Dance T-Shirts: Source: Instagram Google Madrid’s Micro Library: Source: […]
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.
Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat-level.
In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in […]
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