Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the inaugural Search Engine Land Awards event in NYC. Details about how to nominate a stellar search marketer included.
Hackers use PDF documents to inject links and keywords and — through cloaking techniques — scam searchers to go to other web sites.
Follows on other recent value price messaging tests spotted in PLAs.
According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile.
Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in the conversion funnel.
Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to […]
In the old days, search engine optimization (SEO) was all about web pages — however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too.
Mobile continues to drive growth with smartphone spend up 71 percent year-over-year.
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile.
Local & Maps
SEM / Paid Search
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