Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
Did Google just penalize the SAPE link network again? Many “black hat” SEOs are reporting serious ranking drops in Google.
The only Google report that shows webmasters their keyword data is now showing “not set.” We hope this is a bug with the Google Search Console Analytics integration.
Retarget to past site visitors when users search on Bing or Yahoo.
Looking to start link building? For those not sure where to start, contributor Paul Shapiro presents his method for identifying potential link targets.
For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity.
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display […]
Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences. Given that new reality, the parallels between marketing and software development are clear. MarTech: The Marketing Tech Conference is focused on experiences created by […]
Mobile searches and beacon technology: Hype or the real deal?
Local & Maps
SEM / Paid Search
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