SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Releases Penguin 3.0 — First Penguin Update In Over A Year

    Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this […]

  • Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

    Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a card at […]

  • After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy

    In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and release others that may have cleaned up […]

  • First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

    The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 […]

  • Apple Capturing Spotlight Search Query Data, Sharing With Bing

    An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as Wikipedia, Maps and Fandango that also show up in results. Bing’s role in Spotlight wasn’t […]

  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come

    SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?

  • Traits To Hire In A Link Builder

    Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

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SEM / Paid Search

Search Marketing

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