Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
If you haven’t seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.
After 9 years, Google has decided to drop the sitelinks demotion feature from the Google Search Console.
Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview.
Ads link directly to search results for terms across a number of competitive verticals.
Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
Local & Maps
SEM / Paid Search
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