Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.
Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington […]
Target CPA Bid Simulator and target recommendations offer automated bidding suggestions.
4 simple rules for successful AdWords campaigns.
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion.
Google sent out mass notifications of hreflang issues to webmasters via the Google Search Console.
Columnist Josh Dreller asserts that when it comes to paid search, staying current means investing in mobile — but getting ahead means adopting a “mobile-first” mindset.
Want to send a place point from Google Maps desktop to your mobile app? Now you can!
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SEM / Paid Search
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