Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
New tools are intended to respond to increase in mobile travel traffic and bookings.
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
Local & Maps
SEM / Paid Search
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