Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The ad label matches the advertiser’s pin on the map.
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
Born in 1564, Shakespeare’s work has shaped four centuries of literature.
Local & Maps
SEM / Paid Search