SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

    According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed […]

  • Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

    In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]

  • Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

    On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]

  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the mobile searches. For many SEM accounts, this means […]

  • Robots.txt Celebrates 20 Years Of Blocking Search Engines

    Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos […]

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