Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Now only reviews “directly produced by your site” can have local reviews markup, according to Google.
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local […]
Local & Maps
SEM / Paid Search
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