Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
Spotted on mobile, the extensions display in a swipeable carousel.
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to […]
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SEM / Paid Search
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