Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.
The feature is now live in all accounts.
Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors.
Version 11.4 is now available for download.
Without formal training, Jacobs established herself as a renowned urban activist dedicated to protecting New York City’s urban landscape.
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search. […]
SEM / Paid Search
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