Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to tell stories. Companies need a […]
Local & Maps
SEM / Paid Search
The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land.