Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]
SEM / Paid Search
The post SearchCap: Google Search Console updates, paid search bids & conversion rates appeared first on Search Engine Land.