Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google.
Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
SEM / Paid Search
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