Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
Fluid scrolling and swiping replaces more awkward arrow-advance navigation.
The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
Snetsinger is credited with seeing 8,393 bird species in her life timeline – the most of any birder at the time of her death.
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
Local & Maps
SEM / Paid Search
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