Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again.
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting […]
Local & Maps
SEM / Paid Search
The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land.