Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to improved content performance.
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
It’s not just you, many webmasters are reporting seeing index counts fall in the Sitemaps report within the Google Search Console. Google is working on a fix.
Confused or overwhelmed by all the red tape surrounding Baidu search advertising? Contributor David Roth has some tips for how to navigate the advertiser certification process.
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SEM / Paid Search
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