SearchCap: Google Slaps PBNs, Bing iOS 8 App & comScore Search Marketing Share

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Rolls Out New Updates For Its iPhone App

    Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing Translator” button located on the […]

  • Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

    Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Private Blog Networks, BPNs, are generally groups of blogs or sites often controlled by one publisher, with the […]

  • Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

    The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.

  • Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

    The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from superheroes to product specifics and popular events to company profiles searches. […]

  • Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

    Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.

  • First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here

    Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. The logo is being served to most of Google’s Northern Hemisphere homepages, while countries located in the Southern Hemisphere are seeing the “First […]

  • Google Market Share: 67 Percent On PC, 83 Percent In Mobile

    Last week, comScore released its August U.S. search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe, Google’s share is above 90 percent, which is why all the antitrust activity. Back in the U.S., Microsoft and Yahoo combined for 29 percent, which is where the Search Alliance […]

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