Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.
It’s been a year since we have seen coverage of a new Google Search Quality Rater’s Guide. Here is what is new.
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
Image extensions are now available in all Bing Ads markets.
It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion. In […]
In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.
Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, targeting and keywords. While these all are important, the only thing that your potential customer […]
Local & Maps
SEM / Paid Search
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