Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us.
Google is testing a way to speed up your web page speed for slow connections from their mobile search results. Yes, you can opt out.
It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors.
In an effort to increase SEO sales, Expedia tests adding Emoji characters to some of their page title tags.
Columnist Mark Ballard explores both first- and third-party data to help understand what’s really driving Google’s paid search impression decline and weakening click growth.
Local & Maps
SEM / Paid Search
The post SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang appeared first on Search Engine Land.