Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.
Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]
Local & Maps
SEM / Paid Search
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