Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
Check out the new updated Bing mobile app that has a fully redesigned home screen and new features to make searching on the go more enjoyable.
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
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Local & Maps
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