Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place […]
In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to.
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best […]
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
Some business owners can now upload videos to their local listings in their Google My Business photos section.
Might there be an Act 3 for the venerable restaurant guide?
The post SearchCap: Google to sell Zagat, videos in Google My Business & new research appeared first on Search Engine Land.