Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.
New Google travel effort promises to bring together a range of tools and capabilities.
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic.
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
Designed by Doodler Nate Swinehart, the animated illustration points to a search for Teacher’s Day and includes a sharing icon.
Image search feature has potential to be quite useful, but needs improvement.
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Local & Maps
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