Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to inform your strategy.
Columnist Andrew Dennis discusses how to roll with the ongoing, cyclical nature of link building — and of digital marketing in general.
Google’s desktop algorithm doesn’t use web page user experience as a ranking signal – that is only a mobile ranking signal.
SEM / Paid Search
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