Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Nokia’s Here Maps Come To Android Phones (Sort Of)
Nokia’s Here Maps, which power maps on Windows Phones, has released a beta version for Samsung Galaxy Android phones. It’s not available through Google Play, though presumably it will be in time. Nokia’s hardware/handset division was sold to Microsoft but Nokia retained the Here mapping service. Now Microsoft is going to phase out the Nokia brand […]
- Google (Now) Beats Siri And Cortana For Direct Answers — Study
Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge, who wrote up the results, says this was not a “personal assistant […]
- Why SEOs Need To Stop Automating Email Outreach For Links
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the time.
- Google May Add Mobile User Experience To Its Ranking Algorithm
At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement: […]
- Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 40 billion this year to 70 billion in 2016. Yet despite these trends, many marketers aren’t keeping […]
- Google Now Reminds You To Pay Your Bills
Google announced that you can now search Google for when your bills are due and in addition, Google Now will place reminder cards in your Google mobile app as a reminder as well. You can search or speak your search for [show me my bills] or [my bills due this week] and Google will show […]
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Search News From Around The Web:
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SEM / Paid Search
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