Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The latest case study on ways in which targeting algorithms determine the kinds of ads we see.
CNBC report says product promotions on Alexa are already being tested.
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
The illustrated image includes the penguins featured in all of Google’s holiday doodle series back home on a snow-filled landscape.
Today’s New Year’s Eve image is the third entry in the series.
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