Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads Launches Close Variants Test In US
Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the test. […]
- SMX East Rates Increase Saturday – Register Now & Save $200
Early Bird rates for Search Engine Land’s SMX East expire this Friday. Register now and get three days packed with proven tactics and best practices. The multi-track, 60 session agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are organized by skill level and thematically on topics […]
- Google “Knowledge Vault” To Power Future Of Search
Google’s Knowledge Graph is being used to supply increasing amounts of structured content in PC and mobile search results. It’s part of an evolution that began with “universal search” and accelerated with the requirement for “answers not links” in mobile. Now Google is developing a successor knowledge base of content that will eventually supersede Knowledge […]
- Althea Gibson Google Logo Honors First African American Tennis Player To Win Grand Slam Titles
Today’s animated Google logo is a tribute to tennis — and golf — legend Althea Gibson. Marking what would have been the athlete’s 87th birthday, Gibson was the first African American player to compete and take home titles at the French Open, Wimbledon and the US Open. Born on this date in 1927 in South […]
- Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.
- Google Wins Round Against German Publishers, Who Vow To Fight On
The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but didn’t do a very good job of explaining it or providing context. […]
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Search News From Around The Web:
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SEM / Paid Search
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