SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Tune Your Paid Search Campaigns To Account For Holiday Volatility

    The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you can get with your bids. The more value you receive […]

  • XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling

    When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an either/or question. For optimal […]

  • RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y

    Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise, mobile devices and product ads continue to drive paid […]

  • Are Bigger iPhones Better For Paid Search?

    Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.

  • Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday

    Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the world’s most knowledgeable social […]

  • 10 Trends In Local Media That Every Marketer Must Know

    Local marketing seems to change incredibly rapidly. Columnist Wesley Young shares the essential trends that you should be watching.

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