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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
Oct 11, 2016 by Glenn Gabe
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
I’ll stop the world and link with you
Oct 11, 2016 by Julie Joyce
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
Google looking at how to measure brand awareness for search
Oct 11, 2016 by Barry Schwartz
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness.
See the complete agenda for MarTech Europe
Oct 11, 2016 by Scott Brinker
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study.