Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google announces AMP speed and viewability enhancements for ads
Aug 22, 2017 by Michelle Robbins
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
- Report: 57% of traffic now from smartphones and tablets
Aug 22, 2017 by Greg Sterling
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
- 10 tips for choosing the perfect domain
Aug 22, 2017 by Ryan Shelley
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
- Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Aug 22, 2017 by Chris Liversidge
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
- Data: Consumers grow more demanding, impatient as brands fall behind
Aug 21, 2017 by Greg Sterling
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
SEM / Paid Search
The post SearchCap: How to choose the perfect domain, website load time tips & more appeared first on Search Engine Land.