Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics.
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]
The post SearchCap: Local search ads, Intent keywords & The Flying Housewife appeared first on Search Engine Land.