SearchCap: Local SEO, links via content & more


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 3 local SEO tips that deliver business results
    Feb 7, 2017 by Ryan Shelley

    Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

  • Why content-led SEO will always fail to build links effectively
    Feb 7, 2017 by Chris Liversidge

    Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.

  • The Digital Marketer’s Guide to Call Attribution
    Feb 7, 2017 by Digital Marketing Depot

    Digital marketing has gone mobile. And thanks to smartphones and click‑to‑call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. This guide from DialogTech explains why call conversions have become so important to digital marketing and introduces you to call attribution – what it is, […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local & Maps



SEM / Paid Search

Search Marketing

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