Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus toy: Source: Twitter Google chandelier: […]
Local & Maps
SEM / Paid Search
The post SearchCap: Machine learning, content marketing & search rankings appeared first on Search Engine Land.