Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. Make sense of it […]
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
Today’s Google logo marks the Day of the Dead, a Mexican holiday to celebrate and pay tribute to deceased loved ones. Google’s logo has been replaced with a video complete with Latin-inspired music and art, featuring the traditional sugar skulls, orange marigolds and feasts often connected with the holiday. Google’s Day of the Dead doodle […]
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
SEM / Paid Search
The post SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips appeared first on Search Engine Land.