SearchCap: Matt Cutts On Links, Spiderman Drops Bing & DuckDuckGo’s New Design

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users, announced a new “reimagined and redesigned” beta site today. According to the announcement, the new site will deliver smarter answers and have a more refined look. DuckDuckGo has also added new features, including an image search, auto-suggest and places. The new site is […]
  • Google’s Matt Cutts: Over Time Backlinks Will Become Less Important Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]
  • Secret Contracts Keep Google In Control Of Mobile Search Argues Lawsuit A would be class action lawsuit was filed last week against Google in Federal Court in California. The action seeks to resurrect some of the themes and arguments raised in the now settled FTC antitrust case against the company. While repeating familiar abuse of market power allegations against Google, the new civil case is focused […]
  • How To Build A Local Brand Through Online Marketing The terms Brand and Brand Marketing are usually associated with large businesses. Having a brand is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But that’s not true. Businesses of all sizes can be Brands. A brand can’t be built in […]
  • Where SEM Is Concerned, Google+ Appears To Be Alive And Well Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) […]
  • Bing Tests Search Results Without Underlining Hyperlinks Rubén Gómez reports that Microsoft is testing removing the underlines on the hyperlinks within the search results in Bing. The Bing search results still have the blue hyperlink look, but the underline was removed in this Bing test. Bing is constantly testing large and small changes like this to see how searchers interact with the […]
  • Indoor Maps & Mall Directories Come To Google Now For Android As we reported last week, similar to the offline Google Now cards, Google has made indoor maps within the Android Search App’s Google Now cards live. Google Indoor Maps was introduced in 2011 for select malls and shopping centers. Now, if you are using the latest Google Search App on Android, a Google Now card […]
  • Google Now Cards Now Work Without An Internet Connection As we expected, the Android version of the Google Search App now supports offline mode for Google Now cards. So if you are in a location without internet, such as a subway, somewhere out in a deserted island or just in the middle of Manhattan and you have poor reception (no joke), Google will still […]
  • Spider-Man Switches From Bing To Google Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the disbelief of many hardcore comic book fans: In a world where somebody bitten […]
  • Audrey Hepburn Google Logo Marks The Star’s Humanitarian Efforts On Her 85th Birthday Today’s Google logo is a tribute to British actress Audrey Hepburn on what would have been the star’s 85th birthday. Hepburn, who is known as much for her style as the roles she brought to life in films like Roman Holiday, Breakfast at Tiffany’s and My Fair Lady, was an avid humanitarian. Hepburn’s Google logo […]
  • Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon veterans, Rangespan’s predictive software helps surface products that are likely to be […]

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