SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • BrightLocal Opens Its 2014 Local SEO Industry Survey

    Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this Friday, August 15. BrightLocal says it plans on posting […]

  • New Bing Search Feature Keeps Context From One Query To The Next

    In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search “who is the president of […]

  • What Is Black Hat Social Media & Does It Affect SEO?

    Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat social media influences search engine optimization (SEO). So […]

  • These 10 Analytics Reports Will Improve Your AdWords Results

    I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite ways to use […]

  • Explainer: How Google’s New SSL / HTTPS Ranking Factor Works

    Last Thursday, Google launched a new ranking signal to give HTTPS sites a ranking boost, a small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as well as the […]

  • Google Investigating Bugs With Structured Data Report In Webmaster Tools

    There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing massive drops in structured data elements being shown. The good news is that everyone seems to be affected by the issue and that Google’s John Mueller said on Google+ that Google has “been looking […]

  • Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]

    After a successful test, Microsoft says it will expand its Catapult server project to all Bing datacenters in 2015. When Microsoft first detailed the project two months ago, the company said it would use the new technology in one datacenter starting early next year. But according to PC World, Microsoft told a microprocessor conference Tuesday […]

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Search News From Around The Web:


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